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How to build a digital foundation, have more traffic, leads, and market your business?

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To build a digital foundation, and to market your business online, there are two important factors you need to achieve success, a highly-optimized website, a data-driven, and a 360-degree approach to digital marketing. This is essential in establishing a digital foundation and obtaining qualified leads, higher traffic, to market your business.

Online marketing is gaining popularity among small and large businesses. This is because digital marketing is a powerful economical platform to build brand recognition and expand customer reach.

Regardless of your niche, there is always competition in the market. To compete, your business needs to adapt to the demands of this fast-changing digital industry. Start by building a user-centric website.

No matter the type or size of your business, you need a website to create a strong online presence. Your website is your global headquarters in your digital strategy. For many prospects or potential clients, it is the first destination in their journey to becoming your customer. Your website allows you to appear in relevant search results when customers look for your brand and products online. In this way, you can reach out to a vast online market and increase your customer base.

Position your brand in front of your target audience by building a robust digital presence.

Your Website is your digital HQ

A good website, together with a strategic digital marketing campaign, is integral to building your brand’s online authority. Your site serves as your business’ extension in the digital space. It is a cost-effective platform that allows you to connect with your prospects and customers, promote your unique value proposition and generate higher profit.

Unfortunately, not everyone recognizes the need for a website. Studies show that almost 40 percent of small companies do not invest in a website because they find it costly and irrelevant to their business.

Why Your Business Needs a Website

Running a successful business is not just about selling your products and services. It is also about providing value to your customers through useful information.

Research shows that approximately 93 percent of customers’ online experiences begin with search engines. This means that to establish brand awareness and build customer trust, you need a top-performing website.

Still not convinced of the importance of a business site?

Here are more reasons to facilitate your decision making:

1.  Your website is your number one marketing asset.

Potential clients will not consider a business that does not have a website. This means your brand is as good as non-existent if you do not have a website.

2. The majority of your target customers are online.

With the emergence of the internet and sophisticated technology, consumers have become increasingly more dependent on online platforms in deciding where to go or what to buy. If your local business doesn’t show up on search results, then you are losing a significant amount of potential sales.

3. Your competition has a website.

There is no chance that your target customers will find your brand if you do not have a website. When this happens, the majority of your target audience will move to your competitors.

4. Your site helps boost your brand’s online credibility.

Consumers expect companies to have a website just as they expect you to have a real physical business location. Not having a website reduces your vote of confidence from potential customers, and, ultimately, lowers your marketing potential.

5. Building a website is not as expensive as you think.

Your site offers a better return on investment (ROI) than other forms of advertising. The key to building and maintaining a website with a minimal budget is finding the right web design and development company to partner with. Your digital marketing provider can help you allocate your budget for your domain name, site design and creation, and web hosting, among others.

6. Your site allows you to generate more leads and expand your market.

It serves as an accessible platform for business-to-business (B2B) and business-to-consumer (B2C) interaction. Using analytics, you can analyze your page visitors’ site interaction and utilize the results in building a customer database. It makes it easier for you to reach out to your target audience when marketing new products or services.

7. Having a social media presence is not enough.

If you think having a Facebook page is sufficient, think again. Social media reach is limited. Within a week of social media algorithm updates, your business's online presence can plummet lower than it was already. Your website, on the other hand, allows you to implement various ways to protect your digital presence and stay on top of search results.

8. Your site serves as an online customer service platform.

Gaining your customers’ vote of confidence is essential if you want to succeed in this fierce business landscape. One way to obtain their trust is to boost your brand’s accessibility. The good news is your site allows you to engage with your target audience and attend to their immediate concerns no matter their location. More importantly, it makes your business available to consumers 24/7.

9. Your website can lead your customers to your physical store.

Over 90 percent of purchases still happening offline. If you have a brick-and-mortar store, your site is an excellent platform to drive your customers to your business's physical location. Using your website, you can attract more customers who are already interested in making a purchase.

10. Online marketing is more affordable than traditional advertising.

Many businesses rely on digital marketing because it’s the most cost-effective form of advertising. Unlike conventional media, such as print, TV, and radio, your site allows you to reach millions of prospects across the globe all at the same time.

Business Online

Building a website is the first step in creating an online foundation, but it doesn’t end there. If your business website does not have exposure online, then you are at a competitive disadvantage.

What does this mean for your business? These statistics show that simply having a website is not enough to boost your brand’s digital presence. There are so many things that you need to start doing now to grow your business.

People search in different ways. To rank high on search engine results pages (SERPS) and attract more customers, you need to invest in a solid SEO strategy.

Why Invest to Rank Higher on SERPS

It takes only seconds for online users to form an opinion about your company. Your website serves as a deciding factor whether your target customers choose your brand or move to the competition. You have 50 milliseconds or 0.05 seconds to make a good first impression.

Now, to appeal to both search engines and consumers, you must go above and beyond with your digital marketing strategy. Your goal should not just be to build a website but to rank higher on SERPs.

Optimizing Your Website for Search

There are a lot of factors that go into perfecting a website and ensuring it adheres to Google’s guidelines. Let’s look at the different digital marketing components you need to consider in boosting your site’s online presence:

  • PPC advertising

PPC marketing is a fast and effective way to increase your ROI. Short-term visibility is most readily achieved by utilizing paid advertising channels to promote your site to thousands of online searchers. These include PPC, Google Shopping, display ads, remarketing, and YouTube.

  • Social media marketing

Social media is a powerful internet marketing tool. Since it’s an integral part of consumers’ daily lives, it makes it easier for you to position your brand in front of your target market. Statistics show that on average, online users spend approximately two hours per day on social media. To take advantage of this opportunity, many businesses have included social media advertising in their digital marketing strategies.

  • Video marketing

If you have a text and a video on your website, 69 percent of users will prefer to watch the video to learn about your product or service. This means that aside from content marketing, you must also invest in quality videos.

  • ORM

Online Reputation Management allows you to take control of online conversations about your brand. With the increasing popularity of social media, third-party review sites, and other digital platforms, you must maintain a solid online reputation.

  • Analytics and reporting

There is a wealth of data and software available to boost your digital marketing efforts. Using Google Analytics and other data tracking tools allows you to create results-driven online marketing strategies.

  • CRO

According to Google, 53 percent of mobile users abandon a website that takes longer than three seconds to load. For every one-second delay in your site load time, your conversion rate falls by 12 percent. The good news is there are proven ways to help lower your bounce rate. The best way to optimize your site performance and encourage visitors to stay on your page is to invest in quality CRO services. Digital marketing experts improve your site’s online performance by:

  • SEO

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent, to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.

Your website is the backbone of your digital marketing campaign. Without a solid online foundation, your business is highly likely to fail

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