Your process doesn't need more people. It needs orchestration.
We model your process as an explicit state machine: each trigger evaluates conditions, decides which step to execute or skip, calls your core via API, and advances the state on its own. Not fragile Zaps — it's an engine that runs the entire process without anyone pushing it.
0
manual steps
in the orchestrated flow
0%
successful executions
with automatic retry
0h
recovered
per week, per team
0
industries
same engine running
UNDER THE HOOD
It doesn't execute blindly. It decides which step runs.
An automation that fires everything all the time is a time bomb. The engine evaluates the state, business conditions, and available data before executing each step — and shows you why it jumped, waited, or retried.
Lead de ejemplo
Lead crudo entra
Delivery registered as "delivered" on the driver portal, with complete POD: 3 compressed photos, signature, and "Received By". Inbound order type with linked source PO.
Valid state for transition
on_route → delivered is an allowed transition in the state machine
Preconditions met
Complete POD (photos + signature + recipient) → no missing evidence
Inbound branch detected
order has linked PO → auto-replenish stock to be executed
Idempotency verified
no prior execution with this delivery_id → safe to fire
Score
96/100
Veredicto de Claude
Execute: replenish stock + close route + notify client. State → completed.
WHAT THE ENGINE DOES IN YOUR PROCESS
Five jobs your team should no longer trigger manually
Each one runs on its own, 24/7, on every event that enters your process. Your team receives results, not operational tasks.
flow.trigger(event)
Starts the process only when what matters happens
Postgres trigger, incoming webhook, or state change. The raw event enters and the engine decides whether to start a flow, which one, and with what context — without anyone pressing a button.
› input
event: orders.status → "delivered" (Postgres trigger)
› claude →
event: delivery.completed
chosen flow: post-delivery-inbound
context: order_id, po_id, client_id
idempotency: unique key registered
→ state machine: started
THE SAME ENGINE
One orchestrator. Processes change, the mechanics don't.
We don't build a different engine per industry. The same state machine executes each business's own process. This is already running in production.
Señales propias de la industria
EL WORKFLOW EN VIVO
Nodo a nodo. Ejecutándose ahora.
Cada nodo es un estado de la máquina. El motor lo ejecuta, marca su resultado y pasa el contexto al siguiente — sin que nadie lo empuje.
orders.status → delivered
pending
evalúa estado · rama inbound
pending
match SKU · normaliza payload
pending
auto-restock inventario
pending
cliente + cierre de ruta
pending
EL ANTES Y EL DESPUÉS
Seis pasos a mano. Cero después.
El mismo proceso, dos realidades. A la izquierda lo que hace una persona hoy. A la derecha lo que ejecuta el motor — y el tiempo que eso devuelve cada semana.
- 1Revisar entrega en el portal y confirmar POD
- 2Copiar datos de la orden al ERP a mano
- 3Buscar la PO de origen y cruzar líneas
- 4Ajustar stock del inventario manualmente
- 5Redactar y enviar correo de cierre al cliente
- 6Marcar la ruta como cerrada en otro sistema
Frágil · se rompe en el primer caso excepcional · no auditable
› flow.trigger(delivery.completed)
› route() → rama inbound
› transform() · match SKU · normaliza
› replenish() · stock ajustado
› notify() · cliente + ruta cerrada
✓ completado · estado → completed
Tiempo recuperado / semana
0.0 h
por equipo · solo en este proceso
LA CADENA DE DISPARO
Trigger → condición → acción → webhook.
Así se encadena cada automatización. Un evento entra, una condición decide si procede, una acción se ejecuta y un webhook propaga el resultado al resto de tu stack.
oportunidad.status → "ganada" (trigger Postgres)
valor ponderado > 0 · BU asignada · sin proyecto previo
crear proyecto en paso "Pedido" + registrar fecha revenue
notifica equipo (realtime) + email Resend opt-in al gerente
CONNECTED STACK
Orchestrates your stack. Doesn't replace it.
The engine connects to what you already use. If your core has a REST API, we orchestrate it; if it's legacy, we bridge it with Make/n8n.
Claude · Anthropic
Certified partnerDecides which step runs, classifies exceptions, and parses unstructured documents
Supabase
Certified partnerDeno Edge Functions + Postgres triggers: the state engine runs here
Make
Certified partnerVisual orchestration and webhooks to any ERP or legacy core without a modern API
n8n
Self-hosted workflows for processes with sensitive data that stays in your cloud
Kommo CRM
Certified partnerBidirectional sync: a stage change triggers the correct process
WhatsApp Business
Flow notifications and exceptions go out through the channel where the client responds
Frequently asked questions about process automation
No. Zapier and native automations fire rigid sequences: "if A happens, do B". That breaks on the first edge case. We model your process as an explicit state machine: the engine evaluates the state and conditions before each step, decides to advance/skip/wait, and handles retries and idempotency. It's the difference between a script and an orchestrator.
The flow is not lost. The engine distinguishes a transient failure (HTTP 503, timeout) from a data error. On a transient error it retries with exponential backoff respecting idempotency to avoid duplicates. If the retry policy is exhausted, it freezes the state, alerts operations, and puts the case in a reprocessing queue — never a case "lost in the air".
No. The engine lives ON TOP of your stack. If your core or ERP has a REST API we orchestrate it directly; if it's legacy with no modern API, we bridge it with Make/n8n and webhooks. Your team keeps working where they already work — only the repetitive manual steps disappear.
Every decision is traced: which state was evaluated, which condition was met or not, which branch was chosen, and why it retried or escalated. It's not a black box — it's an auditable process. That's why the team trusts activating it without step-by-step supervision.
You define the control points. Low-risk steps (map data, move state, notify) run on their own. Sensitive steps (issue a legal document, execute a payment) can require explicit human approval before advancing. It's gradual: you activate more autonomy as you trust the engine.
There's no practical limit. We've modeled 11-step processes crossing CRM, ERP, AI document validation, third-party APIs, and multi-channel notifications. The state machine scales because each transition is explicit; adding a step is adding a state, not rewriting the flow.
Yes. When data cannot leave your cloud we use self-hosted n8n and Deno Edge Functions inside your Supabase. The engine runs where your data runs, with RLS and Postgres roles respected on every transition.
Setup + monthly fee + variable cost per execution (cents of USD). A first orchestrated process goes live in 3-4 weeks: we map the state machine, connect your stack, and activate with control points. Schedule a 30-min assessment and we'll map your process live.
A WORD FROM THE FOUNDER
“The process doesn't fail for lack of people. It fails because good people spend their day pushing steps that a machine should execute on its own.”
I've seen entire operations where the most capable person on the team spends their day copying data from one system to another, chasing whoever needs to sign, and manually retrying an API that went down. That work isn't strategic — it's a state machine nobody has modeled yet.
Process automation isn't about gluing three Zaps together that break on the first unusual Monday. It's about modeling your process as what it is: explicit states, transitions with conditions, exception branches, and a clear retry policy. When the process is well modeled, it executes on its own — and when it fails, it fails visibly and recoverably, not silently.
If your best people are doing bot work, schedule 30 minutes with me. Not with a salesperson. With me. We'll map your process live and I'll show you where it runs on its own from week 4.
Gabriel Montiel
CEO · Boosty Digital
LET'S TALK
Ready for a process that runs on its own?
Schedule a 30-minute assessment. We'll map your process as a state machine live and show you which steps disappear from week 4. No corporate presentation, no theater.