Where your client is already talking. WhatsApp, Messenger and Instagram in a single conversation.
Your client doesn't open a portal: they write you on WhatsApp, comment on Instagram, reply to an ad. Boosty is a Meta Business Partner and connects WhatsApp Business API, Messenger, Instagram DM and Meta Ads to your CRM — so every message becomes a traceable lead, not a lost chat.
Listening on WhatsApp · Messenger · Instagram…
WHATSAPP BUSINESS API
One template. Every scenario.
Variables {{name}} and conditional blocks {{#warranty}}…{{/warranty}} that resolve live with CRM data. Switch the scenario.
Hi, {{name}}. Your {{model}} ({{plate}}) has service scheduled. {{#warranty}}Covered by warranty up to {{km}} km.{{/warranty}} {{#no_warranty}}Out of warranty — we are sending you a quote.{{/no_warranty}} {{#appointment}}We will see you on {{date}} at {{time}}.{{/appointment}} {{#no_appointment}}Reply *BOOK* to reserve your bay.{{/no_appointment}} — Service team
OMNICHANNEL INBOX
Three channels in. One pipeline out.
WhatsApp, Messenger and Instagram land in a single inbox and are routed by area into the CRM — without losing the thread between channels.
META ADS · CONVERSIONS API
Measure all the way to the close, not just the click.
The Conversions API sends the real funnel event back to Meta, so the algorithm optimizes toward customers who close — not toward cheap clicks.
Click-to-WhatsApp with campaign_id
Opens with campaign context
Deduplicated and enriched in the CRM
Real event sent back to Meta
ROAS measured on a real business event, not on a platform proxy.
META ADS IN DEPTH
We run the ads and leave the account properly built inside.
Catalog, sales campaigns, quality tracking and a healthy business portfolio. What makes the Meta algorithm truly optimize.
META ADS SHOPPING · ADVANTAGE+ CATALOG
Your catalog, ads that build themselves.
The Commerce catalog feeds dynamic product ads: Meta picks which SKU to show each person based on a retargeting or prospecting signal — and measures ROAS on the real sale.
Ergonomic chair Pro
Furniture · $249
ANC headphones X2
Audio · $129
Technical backpack 28L
Travel · $89
Espresso machine S1
Home · $319
Smartwatch Active
Wearables · $179
One catalog · feed and Reels · every impression is the right SKU for that person.
SALES CAMPAIGNS · ADVANTAGE+ SHOPPING
Sales objective, a structure that learns.
A clean structure, campaign budget (CBO) and the learning phase cleared — so the algorithm gets out of the noise and brings CPA down while ROAS goes up.
50 conversions per ad set in 7 days to exit learning · no edits that reset the phase.
TRACKING · META PIXEL + CONVERSIONS API
Pixel and server, the same event, better quality.
The browser fires the Pixel and the server sends the same event through the Conversions API with hashed parameters. More matching = higher Event Match Quality, while respecting consent and Aggregated Event Measurement.
deduplicated against the Pixel by event_id
BUSINESS PORTFOLIO · CORRECT SETUP
Assets in order, clean partner access.
Pages, ad accounts, datasets, catalogs and domains under one portfolio, with clear roles and partner access for Boosty — not loose assets sitting in personal accounts.
One portfolio · billing, roles and assets centralized
Owned by the portfolio · roles assigned
Under the portfolio · central billing
1 dataset per domain · CAPI live
Connected to account and feed · single source
Verified · event priority defined
With partner access, Boosty works on YOUR assets — without asking for your passwords, without keeping your account.
We're a Meta Business Partner, and we connect every channel to your CRM.
That means access to the official WhatsApp Business API, Conversions API and a team that has already connected Meta channels to CRMs across several industries.
WHAT WE BUILD WITH META
The same channels, with each industry’s rules
WhatsApp templates with variables + conditional blocks {{#key}} and bidirectional sync with CRM
Personalized service reminders and warranty status per client · zero manual drafting
WhatsApp, comments and DMs channeled to the team inbox with routing by area
Real omnichannel: sales, reception and service without losing the thread between channels
WhatsApp order status and delivery notifications triggered from the operational flow
Client knows where their order is without calling · less load on support
WhatsApp for order confirmation and alerts, integrated into the document pipeline
Order confirmed by chat · traceable follow-up through to invoice
Meta Ads lead capture directly to CRM with scoring and campaign origin
Kanban pipeline fed by ads · forecast with real origin
WhatsApp as request and follow-up channel for policy activation
The insured replies where they already write · less process abandonment
A NOTE FROM THE CEO
A WhatsApp conversation is worth what its record is worth: who wrote, from which campaign and what they were told. Almost every company I talk to already has the traffic; what is missing is for every WhatsApp, Instagram and Messenger conversation to reach the CRM. Today many are handled from the salesperson’s phone, and when someone asks “where did that client come from?”, the answer has to be rebuilt.
Being a Meta Business Partner translates into the official WhatsApp API, variable templates filled from CRM data and Conversions API returning the sale event to Meta, so the campaign learns from the close. We connect the channels where your client already is to your CRM, on the stack you already have: the AI classifies and routes every message, and an offer or a discount is answered by a person.
If you want to see how traceable your messaging operation is today, let’s look at it together, you and me: we bring a real case of yours and measure it.
Gabriel Montiel
CEO · Boosty Digital
Frequently asked questions about Meta with Boosty
The WhatsApp Business app lives on a phone and doesn't scale or integrate. The official API (which we access as a Meta Business Partner) allows multiple agents, approved templates with variables, automation and direct connection to your CRM — with a verified number and within Meta's policies.
They are official Meta-approved messages where {{variables}} are filled with real client data and {{#key}}…{{/key}} blocks show or hide sections depending on the case. One template covers multiple scenarios (with/without warranty, with/without appointment) without writing messages manually.
No. Meta channels connect on top of the CRM you already use — Kommo or another. Your team keeps working where they already work; what changes is that now every WhatsApp, Messenger and Instagram conversation enters traced into the pipeline.
A single view where WhatsApp, Messenger and Instagram from the same contact arrive, with their unified history and routing by intent or area (sales, support, collections). The client perceives one conversation even if they switch channels.
It returns the real funnel event to Meta — qualified lead, closed sale — not just the click. With that, the Meta Ads algorithm optimizes toward clients who close, not cheap clicks, and you can measure ROAS on real results.
We use click-to-WhatsApp/Messenger ads that open a conversation with campaign context. That contact is deduplicated, enriched with origin and UTM, and enters the CRM pipeline at stage "New" — with bidirectional sync back to the chat.
Scope and model are defined in the assessment. Meta’s charges come on top: since July 1, 2025, the WhatsApp Business Platform charges per delivered template message, at a rate set by the template category (marketing, utility or authentication) and the country code of the recipient’s number. Messages you send in reply inside the 24-hour customer service window, which opens when the customer writes to you, are not charged. Meta Ads spend is a separate budget of yours. Book 30 minutes and we put it in writing.
The order is fixed: number verification, approved templates, inbox connected to the CRM and Conversions API measuring. Each part goes live once Meta approves it and it passes its cases. The pattern already exists in production in several industries; dates are set in the assessment.
GET STARTED
Ready for every Meta message to be a traceable lead?
Schedule a 30-minute assessment with a Meta Business Partner. We review your real WhatsApp, Messenger and Instagram operation and show you where it leaks.