Your CRM doesn't need more fields. It needs judgment.
Claude reads every lead, detects real closing signals, scores it, drafts the first message in your tone, and moves the pipeline on its own. Not a chatbot bolted onto a CRM — it's a judgment layer on top of what you already have.
0s
per lead
scoring vs 8 min manual
0%
accuracy
closing prediction
0x
speed
response to new lead
0
industries
same engine running
UNDER THE HOOD
It doesn't give you a number. It shows you why.
A scoring model that doesn't explain its reasoning is a black box your team won't trust. Claude exposes every signal it detected, how much it weighed, and what it recommends doing.
Lead de ejemplo
Lead crudo entra
Web form: "I need a quote for a fleet of 12 vehicles, budget approved, we decide this week". Replied to 2 emails in 40 min. Title: Director of Operations.
Explicit purchase intent
"budget approved" + "we decide this week" → high urgency
Relevant volume
fleet of 12 units → above-average ticket
Decision authority
Director of Operations → not a consultant, the one who signs
Measurable engagement
2 replies in 40 min → attention window open NOW
Score
94/100
Veredicto de Claude
Assign to close. Call within 15 min. Claude drafted the first message.
WHAT AI DOES IN YOUR CRM
Five jobs your team should no longer do by hand
Each one runs on its own, 24/7, on every lead that comes in. Your salesperson receives context, not tasks.
claude.classify(lead)
Tags every lead without anyone touching it
Industry, intent, urgency, account fit, language, preferred channel. The lead comes in raw and exits structured into the right pipeline.
› input
Lead: "hi price for the enterprise plan for 50 employees, urgent"
› claude →
segment: Enterprise (50+ employees)
intent: direct quote request
urgency: high ("urgent")
language: en · channel: WhatsApp
→ pipeline: Corporate Sales
THE SAME ENGINE
One single AI. Signals change, judgment does not.
We don't train a different model per industry. The same judgment engine reads the signals specific to each business. This is already running in production.
Señales propias de la industria
SYNC BIDIRECCIONAL
No es un export nocturno. Es una conversación viva.
El lead se enriquece en Claude, la etapa se mueve en Kommo, el vendedor escribe una nota y Claude lo re-evalúa. Ida y vuelta, en segundos, sin que nadie copie y pegue.
Kommo CRM
donde trabaja tu equipo
Claude
capa de criterio
PIPELINE AUTÓNOMO
Tu pipeline se mueve mientras tú duermes.
Cada tarjeta avanza sola cuando Claude detecta la señal que lo justifica — y deja el registro de por qué. Tu vendedor no arrastra tarjetas: lee contexto.
Nuevo
2Distrib. Andina
Inversiones Sol
Calificado
2Grupo Caribe
Logística Pro
Negociación
1Tecnomar SA
Cierre
0observando pipeline...
ARQUITECTURA
Cómo viaja un lead de minutos a segundos.
Infraestructura serverless real, no diapositivas. Cada lead recorre este camino en ~4 segundos, sobre el CRM que ya usas.
Entrada
Web · WhatsApp · Meta · Kommo
Edge Function
Supabase Deno · normaliza + valida
Claude
clasifica · puntúa · redacta · razona
Memoria
Supabase · contexto + histórico
Acción
Kommo · WhatsApp · alerta gerente
EL NÚMERO
Mueve los sliders. Ese es tu dinero parado.
Estimación conservadora basada en el lift real de responder a tiempo y priorizar bien. No es una promesa — es la matemática de tu pipeline actual.
Ingreso adicional estimado / mes
+$34K
≈ $403K / año · tasa de cierre 12% → 15.4%
+13
deals extra / mes
53h
ahorradas / mes
15.4%
nueva tasa cierre
CONNECTED STACK
Lives on your CRM. Does not replace it.
The judgment layer connects to what you already use. If your CRM has an API, we talk to it.
Claude · Anthropic
Certified partnerThe judgment engine: classification, scoring, drafting and reasoning
Kommo CRM
Certified partnerBidirectional sync: the lead is enriched here, the stage moves there
Monday.com
Certified partnerWhen the deal is won, the project starts on its own
WhatsApp Business
Claude's first message goes through the channel where the lead responded
Make / n8n
Webhooks to any legacy CRM or ERP without a modern API
Supabase
Deno Edge Functions for real-time scoring + context memory
Frequently asked questions about CRM with AI
No. It is a judgment layer that lives ON TOP of the CRM you already have. If you use Kommo we integrate it natively; if you use another with a REST API, same; if it is legacy without an API, we connect it via Make/n8n. Your team keeps working where they already work — just now with context.
You define the limit. By default: classifies and scores on its own (low risk), drafts but a human approves sending, and only SUGGESTS moving stages or escalating. When you trust the judgment, you enable more automation. It is gradual, not a leap of faith.
Because a scoring model your team doesn't understand is a scoring model your team ignores. The reasoning adds no perceptible latency (4s per lead) and is what makes the salesperson trust and act. Black boxes don't change behavior.
It works from the very first lead — the judgment does not require 'training on your history' to start. With your historical data the model calibrates probabilities better, but on day 1 it already classifies, drafts and prioritizes with solid judgment.
We give it your best closed conversations and your guidelines. Claude doesn't invent a tone — it replicates yours. Every generated message is logged and editable before sending until you trust the output.
Yes, natively. It detects the lead's language, responds in their regional variant and handles the Spanish/English mix typical of the US Hispanic market. It's not a translation — it reasons in the lead's language.
Almost no CRM includes real judgment — they include templates and a chatbot. The difference is explainable reasoning and orchestration: not 'summarize this email', but 'this deal is at risk for these 3 signals, escalate it this way'. That doesn't come out of the box.
Setup + monthly fee + variable cost per processed lead (cents of USD). Implementation: 3-4 weeks to have scoring + classification + drafting live on your CRM. Schedule a 30-min assessment and we give you the exact range.
A WORD FROM THE FOUNDER
“The CRM doesn't fail for lack of fields. It fails because nobody has time to read 200 leads and decide which one is worth it.”
I've seen commercial teams with an impeccable CRM: fields filled, stages configured, email automations. And still the best lead of the month went cold for three days in an inbox because the salesperson was busy with another one that was never going to close.
CRM with AI is not bolting a chatbot onto your CRM. It's adding judgment: having something read every lead the way your best salesperson would on their best day — but at 2am, across all 200, and explaining why. The system stops being a filing cabinet and starts being a co-pilot.
If your team is chasing leads instead of closing them, schedule 30 minutes with me. Not with a salesperson. With me. I'll show you the reasoning live on one of your real leads.
Gabriel Montiel
CEO · Boosty Digital
LET'S TALK
Ready for a CRM that has judgment?
Schedule a 30-minute assessment. We bring one of your real leads and show you Claude reasoning live. No corporate deck, no theater.